About The Communications Council

About


Who we are

The Communications Council is the peak professional body representing companies in the Australian advertising industry. Our diverse member base spans more than 160 agencies which operate in the areas of creative, digital, strategic planning, promotion, direct marketing, PR, design, production, and healthcare advertising.

Our vision

Vision

BELIEF
Commercial creativity drives business growth.

AMBITION
To make commercial creativity one of the most valued professional service in Australia.

PURPOSE
We exist to drive the quality, reputation and long term prosperity of our members.

PILLARS
1. Develop Careers
2. Champion Creativity
3. Demonstrate Value
4. Lead the Industry

PROGRAMS
Attract and develop creative professionals

Professional development courses and certification, graduate programs, tertiary education pathways

Showcase the most influential commercial creativity
Award programs, partnerships with Semi-permanent, Battle of the Big Thinking

Promote the commercial impact of creativity
Advertising Pays, Salary Survey, commissioning ROI research, effectiveness case studies, CPD/accreditation

Take action and provide guidance on key issues
Advocacy, industry relations/reputation, regulatory guidance, committees, diversity, e-news and publications