News & Views

News & Views

Daily co-chairs announced for Creative Leadership Residential

Co chairs

Thursday, 21 September  2017

Chaired and curated by industry trailblazer Warren Brown, partner at Gutthink & Partners and BMF founder, The Creative Leadership Residential is Australia’s only custom-designed Residential for senior creatives looking to transition into leadership roles and acquire the new skills required to spearhead the industry’s next generation of creative leaders...Read more

Mind the leadership gap


Thursday, 21 September  2017

I was 31 when I abruptly became a CEO when my boss got sick (Jon Clark, a wonderful man). Obviously it was unexpected, so I had no training, no succession plan, no support network, and NFI what I was doing. Predictably I failed miserably over the course of two increasingly desperate years (apologies to all involved)...Read more

5 takeaways for PR professionals from, A Conversation with Event Experts - leveraging large scale events.


Wednesday, 20 September 2017

Sydney’s PRC members assembled last Wednesday night at Woollahra’s Hotel Centennial to learn the tips and tricks some of Australia’s most revered event strategists apply to leverage optimum PR outcomes...Read more

Q&A with national AWARD School winner Tom Lawrence

Tom Lawrence

Tuesday, 19 September 2017

Prior to claiming the coveted national AWARD School prize–packing his bags and jetting off to meet acclaimed ad man, David Droga, in bustling New York City Tom Lawrence was busy working in video production and documentary making. His campaign Proudly Pokies Free which he started with his sister was ticking over and keeping him busy...Read more

2018 Comms Council New Grad Program open

The Graduate Program

Monday, 18 September 2017

The Communications Council 2018 Grad Program is now open. Graduates from all disciplines who are looking to launch a career in advertising are encouraged to apply Running successfully for 36 years, the program recruits on behalf of member agencies in NSW and VIC, and offers successful applicants...Read more

Q&A with Paloma Newton, The Grad Program


Thursday, 14 September 2017

When you grow up watching your parents’ adverts and learning the industry lingo before you’re a teenager, it makes sense that you might choose a career in advertising. For current graduate, Paloma Newton, account executive at J. Walter Thompson she applied her creativity, love for Mad Men and leverage of topical matters to earn her spot ...Read more

AWARD School Launch Alumni group

Award School Alumni

Thursday, 14 September 2017

AWARD School announce the launch of the Award School Alumni, a group aimed at helping the transition from the intense 12-week course to a career in creativity. The initiative will assist recent graduates to establish and maintain connections, develop mentor relationships and to continue to foster their own creativity...Read more

APG launch 2017 Planning Idol competition

APG Planning Idol

Wednesday, 6 September 2017

The Account Planning Group (APG) today launch the APG Planning Idol competition to find Australia’s next top planner. The competition targets young professionals 30 years or under with an interest in strategic thinking and a passion for communications, to apply their talent to a good cause...Read more

Value of creativity in marketing cannot be underestimated

The Value of Creativity

Tuesday, 5 September  2017

Chief executives are under more pressure than ever to drive growth. Shareholders are demanding greater returns, consumers have higher expectations, competition has never been fiercer and technology is changing rapidly. In a recent KPMG survey, 54 per cent of CEOs said that for the next few years growth was the factor most important to their company’s wellbeing...Read more

Panel guide UNSW new grads in advertising career pathway

Kat and Brendan

Tuesday, 5 September 2017

A panel to address over 300 advertising, journalism and PR students at UNSW is being used to help promote the relaunched Communications Council Graduate Program and  strengthen relationships with key universities...Read more

"We have been radically misled by the key digital players": Peter Field, Effectiveness expert

Peter Field

Thursday, 24 August 2017

Ahead of their session for the summit next week: Marketing Effectiveness on Trial, Godfather of effectiveness, Peter Field stopped by with a few hints about what he and co-presenter Les Binet will discuss...Read more

The King was in his counting house - a short story by Mark Earls

Mark Earls

Thursday, 24 August 2017

At the Comms Council, we love a good yarn. So, when we asked the "HERDmeister" Mark Earls for his thoughts on effective social media ahead of his upcoming summit appearance in Australia, we knew we would be in for a treat...Read more

Storytelling key to LEGO Serious Play

LEGO Serious Play

Wednesday, 23 August 2017

LEGO Serious Play expert and IPA Strategic Planning speaker, Michael Fearne, is on a mission to encourage planners to embrace creativity--one block at a time...Read more

5 minutes with JWT's Angela Morris and BWM Dentsu's Jordan Price

Jordan and Angela

Wednesday, 23 August 2017

Ahead of the IPA Strategic Planning Residentials executive planning directors and co-chairs Angela Morris (JWT) and Jordan Price (BWM Dentsu) share their insights on the current state of play for planners and why now is the best time to revisit key principles in marketing...Read more

"Too often we expect business to speak the language of marketing, but it should be the other way around" - Pieter-Paul von Weiler

Pieter-Paul von Weiler

Wednesday, 23 August 2017

What has been the impact of the digital revolution and is it time to revisit key principles in marketing? In this Q&A, we chat to AJF Partnership's head of strategy and IPA Strategic Planning course chair (Melbourne), Pieter-Paul von Weiler, to find out...Read more

AWARD School appoints Karen Ferry NSW as school head

Karen Ferry

Tuesday, 22 August 2017

Karen Ferry, senior copywriter of Leo Burnett, has been appointed NSW AWARD school head alongside Brendan Willenberg, creative director of Clemenger BBDO. Karen joined Leo Burnett in 2016, as a senior copywriter. Her career spans 11 years, acquiring over 70 awards and accolades through her work with...Read more

Embracing play to develop creative mindset - Michael Fearne


Monday, 21 August 2017

Participants to the IPA Strategic Planning Course “Changing Perspectives” will come head to head with LEGO® Serious Play® expert Michael Fearne who will challenge them to adopt new methods of thinking. Fearne who has worked with brands including KPMG, EY, Australia Post, and Lexus uses LEGO to engage people, change conversation dynamics and solve complex problems...Read more

Peter Field: Short-termism is undermining long-term success in advertising

Peter Field

Friday, 18 August 2017

Ahead of his much-anticipated return to Australia, UK's Godfather of Effectiveness Peter Field is on a mission to break Aussie brands out of their short-term thinking. OPINION: I hate to be the bearer of bad news, but if you listen to everything that is said these days about the effectiveness of new advertising channels and tools you might be forgiven for thinking that all was rosy in advertising. It is not....Read more

"Our linear, siloed approach to strategy has now become irrelevant" - Alex Wood, Strategy Director, AKQA Melbourne

Alex Wood

Friday, 18 August 2017

What are the challenges facing CEOs today? And how can strategists stay ahead of the curve? AKQA Melbourne's Strategy Director and AdSchool course presenter Alex Wood shares his insights and how you can benefit from the new eight week course...Read more

Mental availability - does your brand have it?

Rachel Kennedy

Wednesday, 16 August 2017

Ahead of her guest appearance at our 'Marketing Effectiveness on Trial' Summit, Ehrenberg-Bass Institute’s Associate Professor Rachel Kennedy explains the role of mental availability in driving brand success...Read more

Mark Earls and Peter Field set to take centre stage at 2017 IPA Strategic Planning Course "Changing Perspectives"

IPA Strategic Planning course guests

Thursday, 10 August 2017

The Communications Council is pleased to announce award-winning writer and strategist Mark Earls (aka HERDmeister) and prolific UK author and effectiveness expert Peter Field as special guests at this year’s IPA Strategic Planning Course, to be held in Sydney (27-29 Aug) and Melbourne (3-5 Sept)...Read more

My Journey: Jamie Parfitt, senior strategic planner, CX Agency Lavender

Jamie Parfitt

Wednesday, 9 August 2017

Senior strategic planner and AdSchool Digital Strategy & Experience Design graduate, Jamie Parfitt shares his main sources of inspiration, the one book he urges everyone to read, and how the AdSchool course led to his new role in experience design...Read more

Seven tips for breaking into strategy roles

Bohdi Lewis

Tuesday, 8 August 2017

Ever considered transitioning into a strategy role but doubted yourself or didn't know how? Head of Digital Strategy & Innovation at Havas Australia and AdSchool course presenter, Bohdi Lewis, says there is a shortage of hybrid strategists in Australia, making it the perfect time to up-skill and make the move...Read more

Tom Lawrence crowned 2017 AWARD School National Top Student

Tom Lawrence

Tuesday, 8 August 2017

Tom Lawrence from NSW has been awarded Australia's Top Student at the 2017 AWARD School National Announcement, which was held at The Dolphin Hotel in Sydney on Monday night (7 August)...Read more

Godfathers of Effectiveness Les Binet and Peter Field put 'Marketing Effectiveness on Trial' at national summits


Thursday, 3 August 2017

Effectiveness in the digital era will be top of the agenda this year, as The Communications Council welcomes a stellar line-up of industry heavyweights, including the world’s leading authorities in marketing effectiveness Les Binet and Peter Field, to Australia for a series of summits kicking off on August 31...Read more

Award Creative Leadership course back by popular demand

Warren Brown

Tuesday, 1 August 2017

Following the overwhelming success of last year’s sell-out event, The Communications Council is proud to announce the return of the AWARD Creative Leadership Course in Sydney, with an additional course to run in Melbourne for the first time....Read more

AWARD School WA announces 2017 Top Students

Luke Williams

Saturday, 29 July 2017

Luke Williams has been awarded Top Student at the Western Australia 2017 AWARD School graduation ceremony, which took place at Showcase Gallery - North Metropolitan TAFE in Perth on Friday night (28 July)...Read more

My Journey: Camilla Stapley, group account director, TBWA Sydney

Camilla Stapley

Friday, 28 July 2017

TBWA Sydney group account director and AdSchool Digital Strategy & Experience Design graduate Camilla Stapley says she fell into the industry by accident (originally wanting to be a chef) but after completing the AdSchool Digital Strategy course and reaching some of her career goals she is not looking back!...Read more

AWARD School SA announces 2017 Top Students

Layla Firth

Friday, 28 July 2017

Layla Firth has been awarded Top Student at the South Australia 2017 AWARD School graduation ceremony, which took place at The Austral Hotel in Adelaide on Thursday night (27 July) She is now in the running for Top Student at the National AWARD School Competition...Read more

AWARD School VIC announces 2017 Top Students

Jesse Young

Thursday, 27 July 2017

Jesse Young has been awarded Top Student at Victoria’s 2017 AWARD School graduation ceremony, which took place at Smart Artz Gallery in Melbourne on Wednesday night (26 July). Jesse was tutored by: James Willis, Kieran Moroney, Aaron Pepper, Jake Barrow of Y&R; and Pete Cvetkovski and Adam Ferrie of Publicis...Read more

AWARD School NSW announces 2017 Top Students

Tom Lawrence

Wednesday, 26 July 2017

Tom Lawrence has been awarded Top Student at the NSW 2017 AWARD School graduation ceremony, which took place at The Rawson Room (Bar 100) in Sydney on Tuesday night (25 July) Tom was tutored by agency groups: Jerome Gaslain, Oskar Westerdal and Rene Schultz...Read more

Embracing new technology while understanding human motivation: Q&A with Harry Steinhart & Ivan Schneiders, Leo Burnett Melbourne

Ivan and Harrison

Thursday, 20 July 2017

Ahead of next week's AdSchool Digital Strategy & Experience course, we take five minutes to chat to presenters Harry Steinhart and Ivan Schneiders of Leo Burnett Melbourne about customer centred design, the creative process and combining creativity and tech with the human experience...Read more

AWARD School QLD announces 2017 Top Students

Jackie Elliott

Thursday, 20 July 2017

Jackie Elliott has been awarded Top Student at the Queensland 2017 AWARD School graduation ceremony, which took place at The Gunshop Cafe in Brisbane on Tuesday night (19 July)...Read more

AWARD School announces international 'Super Jury' to select winner of NYC trip to meet David Droga


Thursday, 13 July 2017

The Australasian Writers and Art Directors Association (AWARD) has today announced an international ‘Super Jury’ to select the Top Student in the National AWARD School Competition, with the winner offered a once in a lifetime opportunity to meet David Droga in NYC...Read more

"Be thinkers, drop the digital": Rob Hudson, Managing Director, Clemenger BBDO Brisbane

Rob Hudson

Monday, 10 July 2017

Clemenger Brisbane Managing Director and AdSchool Digital Strategy presenter Rob Hudson has worked in digital marketing for 26 years but says there is no such thing as a 'digital expert'. So, what's his advice to the next generation? Find out in this Comms Council Q&A...Read more

Mike Spirkovski appointed AWARD chair as Wilf Sweetland steps down

Mike Spirkovski

Thursday, 6 July 2017

Mike Spirkovski, national chief creative officer at Saatchi & Saatchi Australia, has been appointed chair of the Australasian Writers and Art Directors Association (AWARD), taking on the role from Wilf Sweetland who steps down after seven years on the Committee with the last two as Chair...Read more

"How my career moved forward as a mother and a creative": AWARD School alumni Kirsty Gavin

Kirsty Gavin

Wednesday, 5 July 2017

AWARD School alumni and creative director at Host Sydney Kirsty Gavin says juggling motherhood and career is all about backing yourself and debunking your own doubts ...Read more

Make the leap: Aimee Buchanan, OMD Australia

Aimee Buchanan

Wednesday, 5 July 2017

IPA Business & Agency Leadership Sydney co-chair and OMD Australia CEO Aimee Buchanan discusses how she transitioned from being "a great number two" to industry and business leader ...Read more

2017 Australian Effie Awards announce 97 finalists in round one

Effie Awards 2017

Monday, 3 July 2017

Following a rigorous round of online judging by 125 industry experts, The Communications Council announces 97 finalists from 34 agencies have made it into round two of the Australian Effie Awards. Finalists now compete for effectiveness awards across 24 categories, assessed by a team of 50 senior marketers, consultants and researchers. ...Read more

"I'm a firm believer in work that works, not work that wins": AWARD School alumni Chirryl-Lee Ryan

Chirryl-Lee Ryan

Monday, 3 July 2017

AWARD School alumni Chirryl-Lee Ryan was recently appointed Head of Experience Design at Isobar in Hong Kong. She reflects on her road to success, her memories of AWARD Copy School and the one thing she wishes she knew when first starting out...Read more

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