News & Views

News & Views

Alcohol advertising in line with community standards

ABAC alcohol regulations

Wednesday, 24 May 2017

New research has found that rulings under the ABAC Responsible Alcohol Marketing Code over the past three years are in-line with community standards. Colmar Brunton Social Research has updated research undertaken in 2013, conducting a series of six focus groups and surveying 1,225 people to assess alcohol marketing considered by the ABAC Complaints Panel....Read more

The art of persuasion - a lesson from Aussie actor Myles Pollard

Myles Pollard

Wednesday, 24 May 2017

Myles Pollard, best known for his roles in Aussie TV classics McLeod's Daughters and Home and Away, has a thing or two to teach advertising executives about communicating with confidence. He shares his seven key insights with us...Read more

Performance pressure: arts companies need to lift their game

Andrew Baxter

Monday, 22 May 2017

Some of the most inspiring creativity we see each year comes from the world’s leading theatre, dance and opera companies, as well as orchestras and art galleries. Yet there’s a marketing dichotomy taking place. For such a creative industry...Read more

What do you get when you combine AWARD School and the Graduate Program? Ask Chris Thompson

Chris Thompson

Wednesday, 17 May 2017

Clemenger BBDO's Chris Thompson is lucky enough to be taking on the double whammy of The Communications Council's Graduate Program and AWARD School. In this photo diary he gives us a sneak peek of grad life as well his first impressions and learnings from AWARD School...Read more

"Australia's biggest strengths are its talent, creative ambition and Aussie spirit": Glenn Cole

Glenn Cole

Wednesday, 17 May 2017

72andSunny co-founder and chief creative officer Glenn Cole is about to hit Australian soil to embark on a whirlwind tour. He's hosting the AWARD Creative Leadership Forum and is jury chair of the AWARD Awards both on May 26, ahead of launching the agency's first Australian....Read more

Women and Leadership Australia scholarship applications open

WLA Scholarships

Tuesday, 16 May 2017

Women and Leadership Australia (WLA) has launched a national initiative to support the development of female leaders across the country's communications sector.The initiative is providing women with grants to enable participation in a range of leadership development programs...Read more

7 Minute Mentors: Tommy McCubbin, CHE Proximity

Tommy McCubbin

Friday, 12 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, CHE Proximity group creative director Tommy McCubbin shares why he got into advertising and what he looks for in a team member...Read more

The Graduate Diaries: Timmi Tsapaliaris, Leo Burnett

Timmi Tsapaliaris

Friday, 12 May 2017

From learning with a view to celebrating over food, Leo Burnett account executive Timmi Tsapaliaris shares this photo diary of her first three months of The Communications Council’s Graduate Program...Read more

7 Minute Mentors: Jayne Brady, AJF Partnership

Jayne Brady

Thursday, 11 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, AJF Partnership head of client services Jayne Brady shares how important it is to take risks and never stop asking questions...Read more

From AWARD School to 30 under 30:  Kiah Nicholas, Host

Kiah Nicholas

Wednesday, 10 May 2017

Host copywriter Kiah Nicholas is an achiever if there ever was one. She has gone from being an AWARD School Top 10 student in 2014 to being a tutor for the 2017 class - and was recently named a winner in B&T's 30 Under 30. We caught up with her...Read more

My Journey: Taryn Atkinson, client services director, Neonormal

Taryn Atkinson

Wednesday, 10 May 2017

Introducing Taryn Atkinson, client services director at Neonormal and graduate of our IPA Campaign Planning 2016 course. She reveals her career goals and inspiration, and why she continues to look up to Campaign Planning chair and UM chief strategy officer Sophie Price...Read more

The changing face of brands

Andrew McCowan

Wednesday, 10 May 2017

By Andrew McCowan, strategy and insights consultant.
We live in an era of branding – to the point that we are individually encouraged to have a “personal brand” that we market and manage through the social media space and beyond. People frequently discuss “the brand” and its meaning...Read more

The strategic planner’s ultimate reading guide

Justin Graham

Tuesday, 9 May 2017

M&C Saatchi chief strategy officer Justin Graham shares his recommended reads to inspire next level commercial creativity 1. Creativity, Inc: Overcoming the Unseen Forces That Stand in the Way of Inspiration...Read more

7 Minute Mentors: Anita Deutsch-Burley, McCann

Anita Deutsch-Burley

Monday, 8 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, McCann general manager Anita Deutsch-Burley describes how being a science and maths nerd, plus being fascinated by psychology, has fueled where she is today...Read more

7 Minute Mentors: Mike Napolitano, TBWA

Mike Napolitano

Monday, 8 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, TBWA managing director Mike Napolitano reveals how co-creating ideas that can make people think differently is the best part of his job...Read more

Risky business - is screen scraping legal?

Stephen von Muenster

Monday, 8 May 2017

It’s no secret that commercialising data is big business. But is the way you collect data legal in Australia? A common way for businesses to extract and use data is screen scraping.  This process can provide significant commercial benefits to businesses, but it comes with a legal risk...Read more

My Journey: Bryan Wilmot, senior strategist, Leo Burnett

Bryan Wilmot

Monday, 8 May 2017

Meet Bryan Wilmot, senior strategist at Leo Burnett Sydney and a B&T 30 Under 30 star who we are proud to call a graduate of our IPA Campaign Planning course in 2016 and Strategic Planning Principles in 2013...Read more

From AWARD School to 30 under 30: Chloe Saintilan, TBWA

Chloe Saintilan

Friday, 5 May 2017

TBWA Sydney creative Chloe Saintilan has come a long way since she completed AWARD School in 2014. Not only has she now shifted sides from student to tutor, but she was recently named a winner in B&T's 30 Under 30...Read more

7 Minute Mentors: David Phillips, McCann

David Phillips

Thursday, 4 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, McCann head of strategy and media Dave Phillips shares the value of remembering everyone's name and spending more time with clients than colleagues...Read more

7 Minute Mentors: Adrian Mills, McCann

Adrian Mills

Thursday, 4 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, McCann Melbourne managing director Adrian Mills divulges his love of Powerpoint and that time he fell off a roof...Read more

Business strategy – the easy path or the hard path?

Carl Moggridge

Thursday, 4 May 2017

Undoubtedly, in all its forms, advertising still works. It’s still a fundamental driver of growth and an integral part of the economy. However, across the pond in the US, The Association of National Advertisers suggests that our efforts may not be quite as effective as they used to be....Read more

7 Minute Mentors: Elizabeth Geor, CHE Proximity

Elizabeth Geor

Tuesday, 2 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, CHE Proximity director of experience Elizabeth Geor reveals how she fell into advertising by mistake after starting out in law. TCC: Why advertising as a career?...Read more

Hey juniors: beg, borrow or steal a ticket to Emergence Creative Festival

Simon Thujis

Tuesday, 2 May 2017

“It’s a creative conference,” I said to my partner, stuffing patterned socks and a watermelon t-shirt into my sports bag. “At a winery? Down south?” he said with a puzzled look on his face. I should’ve known by his response, that indeed, Emergence is not quite what it seems....Read more

7 Minute Mentors: Jordan Price, BWM Dentsu

Jordan Price

Tuesday, 2 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, BWM Dentsu head of strategy Jordan Price shares why resourcefulness, relentlessness and restlessness will take you far. TCC: Why advertising as a career?...Read more

7 Minute Mentors: Sarah Bailey, Mr Smith

Sarah Bailey

Monday, 1 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, Mr Smith partner and business director Sarah Bailey shares why, among other things, leadership, organisation and empathy are key for a successful career in advertising...Read more

Why addressability is not just a niche fad - but the future of advertising

Liz Geor

Friday, 28 April 2017

The principles of advertising have remained largely unchanged since the Mad Men era. They were based on three fundamental notions that no longer ring true: 1. A captive audience, 2. Ubiquitous distribution, 3. High barriers to entry....Read more

7 Minute Mentors: Paul McMillan, Clemenger BBDO

Paul McMillan

Thursday, 27 April 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, Clemenger BBDO Melbourne managing director Paul McMillan shares his motivations for getting into advertising and what you need to stay at the top of your game....Read more

7 Minute Mentors: Jane Walshe, McCann Melbourne

Jane Walshe

Thursday, 27 April 2017

Ahead of our APG '7 Minute Mentor' speed learning session in Melbourne on May 17, McCann Melbourne media director Jane Walsh shares her career high, her own advice to herself, and what she looks for in a team member...Read more

7 Minute Mentors: Alex Lefley, Edelman

Alex Lefley

Thursday, 27 April 2017

Ahead of our APG '7 Minute Mentor' speed learning session in Melbourne on May 17, Edelman brand director Alex Lefley shares the best (and worst) parts of his job, his most embarrassing career moment and his career high...Read more

How brands are tapping into the leverage social media influencers have with consumers

Andrew Baxter

Thursday, 27 April 2017

Word of mouth has always been the most effective marketing channel - getting advice on a product or service from someone you trust. Originally it was from a neighbour, friend or family member, then radio hosts and magazine editors found themselves becoming trusted advisers. Celebrities likewise...Read more

The advertising industry needs to be more flexible and supportive to keep talent: Q&A with Glenn McPhee, ManpowerGroup

Glenn McPhee

Friday, 21 April 2017

ManpowerGroup executive manager and former Australian Army artillery major, Glenn McPhee, reveals what the ad industry can learn from the defence forces when it comes to professional development, diversity and leadership...Read more

Developing pathways is critical to being a professional industry

Tony Hale

Friday, 21 April 2017

An issue of immense significance to the advertising industry has been bubbling to the surface - I refer of course to talent. Mumbrella's Simon Canning recently interviewed me as he analysed an international report that revealed stark findings about Australian universities’ ability to prepare students for success within creative industries....Read more

Around the web - motivation, management and punching above your weight

Around the web

Wednesday, 19 April 2017

This week's story selection brings you top career advice to beat boredom and stay on top of your game, as well as advice for new managers on how to succeed. ‘Five smart ways to pull yourself together’ and ‘Forbes’ Top Influencers’ - Forbes...Read more

Who’s really working for you?

Guys Blog

Wednesday, 19 April 2017

By Guy Turner, insights and strategy director, Community Newspaper Group and game-changer, Edge of Glory Jigsaws. Having recently started with a new company, I’ve been provided with the opportunity to look with fresh eyes on the interrelation between company values, execution and culture. One of the standing values is 'innovation’...Read more

The Graduate Diaries: Emilie Coffey, GTB Australia

Emily Coffey

Wednesday, 19 April 2017

From road testing a new Mustang to taking part in a Weetbix eating competition, GTB Australia account executive Emilie Coffey shares this photo diary of her first three months of The Communications Council’s Graduate Program...Read more

From the ‘a-ha’ moment to the ‘wow’ factor - what it means to nail a brief

Lily Tidy

Wednesday, 19 April 2017

It all starts with a well-defined business challenge. This is shortly followed with an insight, more than observations - nuggets of information about your target audience that can transform the way you connect with them. This used to be about one big insight, however today, this can be multiple insights across the customer journey....Read more

Youngbloods NSW appoints M&C Saatchi's Alistair Stephenson as chair

Alistair Stephenson

Wednesday, 19 April 2017

M&C Saatchi strategist Alistair Stephenson (pictured) has been appointed chair of Youngbloods NSW.  Stephenson's appointment kicks off 2017 alongside a fresh calendar of events and three new committee members. Building on the success of 2016, this year will focus on bridging the knowledge gap between young people and creative industries....Read more

SXSW - a new collaborative future

Kristy Richards

Wednesday, 12 April 2017

SXSW took on another guise this year.  It focused less on what was new, and more on what was right. It was a year of stopping, thinking, and put simply: trying to make a plan for tomorrow rather than just ‘innovating’! Three key questions ran across the festival...Read more

Effies winners revisited: Leo Burnett Melbourne, SPC and ‘My Family Can’

Effies Gold

Tuesday, 11 April 2017

Not only was this campaign awarded a Bronze Effie last year in the ‘Small Budget’ category, it was also last week named in WARC’s World’s Best Campaigns. From the insight to the strategy to the results, we reveal what made this campaign so successful...Read more

Insights and interrogation: video interviews from IPA Campaign Planning

IPA Campaign Planning

Tuesday, 11 April 2017

After three intensive days at our recent IPA Campaign Planning residential course, we asked Neonormal creative director Paul Edwards, The Monkeys senior content manager Lauren Shelley, Havas senior manager Kevin Kim and Hidden Characters account director Sarah McKelvie...Read more

Effies winners revisited: Atomic 212°, Double Robotics and ‘Lucy the Robot’

Effies Gold

Tuesday, 11 April 2017

Atomic 212°’s campaign for Double Robotics was awarded a Bronze Effie last year in the ‘Technology & Electronics’’ category - and last week it was named in WARC’s World’s Best Campaigns. In this post we go behind the scenes to reveal what made this campaign a hit...Read more

Around the web - unlocking and evaluating creativity

Around the web

Tuesday, 11 April 2017

This week, we highlight some expert advice when it comes to unlocking fresh new ideas and ways of thinking, and more importantly, how to tell which ideas are keepers and which ones to kill....Read more

Effies Gold revisited: AFFINITY, Narellan and ‘Diving into Data’

Effies Gold

Tuesday, 11 April 2017

The Effies 2017 entry deadline is less than two weeks away, so we’re revisiting last year’s Gold winners in the lead up. In this post we look back at AFFINITY’s epic data-driven campaign for Narellan Pools, which was highly awarded....Read more

If sport is so popular, why is sponsorship of sport becoming more unpopular with marketers?

Andrew Baxter

Tuesday, 11 April 2017

As the new season kicks off in Australia’s two major winter football codes, the pros and cons of sponsorship as a marketing channel are again in the spotlight. The AFL’s pre-season competition has seen fans searching Google to find out more about its new major sponsor, JLT, while Crown...Read more

My Journey: Suzi Williamson, senior account manager, Leo Burnett Melbourne

Suzi Williamson

Tuesday, 11 April 2017

It’s time to celebrate the achievements of CommsCouncil career accelerators. In this series, we're profiling recent completers to share their learnings, goals and overall inspiration. Meet Suzi Williamson, senior account manager at Leo Burnett Melbourne, who was a CommsCouncil graduate who went onto to take...Read more

Watching Carnage and its brilliant depiction of how challenging ideas spread

Carnage

Tuesday, 11 April 2017

Watching Carnage and its brilliant depiction of how challenging ideas spread: Simon Amstell’s mockumentary 'Carnage' has won much praise for its use of dark and self-deprecating humour to bring veganism to a wider audience, but it also offers something of a masterclass in how challenging...Read more

Effies Gold revisited: The Monkeys, MLA and ‘The Most Successful Lamb Campaign Ever’

Effies Gold

Monday, 10 April 2017

Here it is: 2016’s Grand Effie winner. The Monkeys’ ‘Operation Boomerang’ took out three categories: ‘Food, Confectionary and Snacks’, ‘Short Term Effects’, and ‘Most Original Thinking’.  The Monkeys were also awarded Agency of the Year. Can any of this year’s entries stack up? ...Read more

Around the web - education, culture and career advice

Around the web

Thursday, 6 April 2017

Adapting ways of working and the skills requirement for new talent were hot on the news agenda this week. Our pick of online stories also offers advice from 72andSunny and Harvard Business Review. ‘Are schools failing Australia’s advertising industry?’ and ‘Droga5 CEO Sudeep Gohil takes Publicis India role’ ...Read more

Brand complexity and business effectiveness: IPA Campaign Planning Melbourne days two and three

IPA Campaign Planning Melbourne

Thursday, 6 April 2017

Campaign planning in the digital age requires an unraveling of brand complexity by understanding business objectives to achieve marketing effectiveness, IPA Campaign Planning Melbourne delegates heard in the final two days of the intensive course...Read more

Technology, creativity and making emotional consumer connections:
IPA Campaign Planning Melbourne day one insights

IPA Campaign Planning Melbourne

Tuesday, 4 April 2017

“Focus on the outcomes you create, not the output you make,” course chair and GTB head of strategy Anuj Mehra stated to introduce the intensive three-day residential to Melbourne delegates on Sunday. “Think of marketing as a revenue driver, and not just the outcome of pretty things.”...Read more

My Journey: Stacey McMaster, digital account manager, One Green Bean

Stacey McMaster

Tuesday, 4 April 2017

It’s time to celebrate the achievements of CommsCouncil career accelerators. In this new series, we're profiling recent completers to share their learnings, goals and overall inspiration. Meet Stacey McMaster, digital account manager at One Green Bean in Sydney...Read more

2017 is the year of the human

Carl Ratcliff

Tuesday, 4 April 2017

This year I had the good fortune of attending Austin’s SxSW.
Once I got my head round the extraordinary flavour of Texan queso, the unexpected silkiness of 100% agave tequila and the restorative effects of a breakfast taco, I settled into what can only be described as the coolest freshers’ week on the planet...Read more

The undercurrents that link technology and society’s future image

Morgan Jay

Tuesday, 4 April 2017

One of the things you pick up on fairly quickly at SX Interactive are the undercurrents. Even though there are over 1,000 different sessions throughout the week, common themes start to emerge. A universal thought if you will that connects all the speakers and the delegates....Read more

The Graduate Diaries: Oliver Smyth, Traffik Group

Oliver Smith

Tuesday, 4 April 2017

From team bonding on the harbour to hanging out with St George's dragon, Traffik Group graduate account coordinator Oliver Smyth shares what he's been up to in his first two months of The Communications Council’s Graduate Program...Read more



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